A year ago today, May 1, I passed the FAA Part 107 license, giving me the legal ability to fly a drone for commercial purposes. Since then, I’ve put my DJI Mini 4 Pro into the air 175 times. I’ve done over thirty real estate or commercial projects, from simple photos of a house and the surrounding area, to a full-fledged video of a property for a construction company. For fun, education, and to get better at it, I shot video and stills of ten historic covered bridges near Salem and produced a short video.
As a lifelong photographer, I have to say, learning to fly a drone has opened up a brand new world of photography that I could only imagine. I follow several excellent drone videographers and photographers online, and hope to learn from them. As with any endeavor, the goal is to continue to improve and learn, to keep experimenting to see what the drone is capable of.
I’ve learned how to use the various mastershots that DJI offers, and incorporated them into Instagram videos. I’ve learned how to set up timelapse videos with the drone moving slowly from point to point. And there’s more to learn. I feel, even a full year in, and nearly 200 flights, that I’m just getting started.
So, for fun, here are some of my favorite drone shots from the past year.
A recent shoot of a house on High Street across from Bush Park captured the rising sun.Showing a property and surrounding neighborhood near Cordon RoadThe devastation of 2020’s Labor Day fires are shown clearly in this overhead view of Niagara Park on Highway 22, just past Gates.A September view of Hoodoo ButteA flight in March captured Mt. Washington, Hayrick and Hoodoo Butte In August, I flew the drone over Santiam Lodge for the first time. It was interesting to see the place I grew up from the air.Last month, I flew over some property in Sheridan for a client to show the lots he has for sale.
I keep looking for opportunities to fly and photograph the ground below. If you have a project in mind, be sure to reach out!
I’ve done a handful of photoshoots for Shelby Looney of HomeStar Brokers and noticed that she worked a lot with communities that focus on the 55+ market. I asked if she’d be willing to answer a few questions about her work in the market segment.
What inspired you to focus on the 55+ demographic in your real estate career, and how has this focus shaped your approach to serving clients?
One of the first transactions of my career happened to be a listing in Salemtowne, which is a 55+ community in West Salem. I wanted to provide as much information about the community as possible to support my listing, and that included meeting quite a few of the residents. I learned that this particular demographic is very active, social and ready to enjoy their “golden years” with similar-minded individuals.
I consider myself to be protective by nature and that plays an important role in serving my clients of all ages. Often when working with the 55+ population, my clients are down-sizing, moving closer to family, living on a fixed income, etc. and requires me to be sympathetic to the emotions involved and act as an advocate on their behalf.
2. Can you share what makes developments like Salemtowne particularly appealing to 55+ buyers, and what features they tend to prioritize when choosing a home?
Developments such as Salemtowne provide a sense of connection and safety for the 55+ population different than a typical subdivision. Many people are considering retirement, if not already retired, around the age of 55 and no longer need a large, family home where schools or proximity to jobs are important. By offering smaller, single-level homes, often surrounding a community center or golf-course, these unique developments promote homeowners to get involved in social activities and events with others of the same age to encourage healthy living, both mentally and physically, and at a more relaxed pace.
3. What unique challenges or opportunities have you encountered while helping clients transition to 55+ communities in the mid-Willamette Valley?
A common misconception about 55+ communities is that they are for “old people” and that is just not the case. Often times after touring these developments, buyers find that they are going to be more active than ever before and with more opportunities to connect with people that have common interests. I see almost an immediate excitement for my clients to find the perfect home and begin a new chapter in their lives once they see how much fun they are going to have.
Making the decision to buy a home in a 55+ development can also bring challenges. For instance, the supply or inventory may not match the demand or availability and these are not the types of communities that developers are building in our current market. That can stall the process for a buyer when they are considering a home purchase within a 55+ community. When homes are listed for sale, they are often outdated and buyers have to consider the time and expense needed to get them updated and move-in ready.
4. How has your experience in real estate in the mid-Willamette Valley helped you better understand the needs of this demographic and the local housing market?
Understanding the needs of the 55+ client is not limited to experience in any particular area; however, I am from the mid-Willamette Valley, more specifically Salem, and that has given me an advantage when introducing communities available to this demographic. I have found that most of my buyers have already chosen which development they want to pursue because of existing relationships with others that are living within them. The features and amenities speak for themselves, and therefore I do not have to convince buyers but rather obtain knowledge about each specific community in order to best fit their needs. 55+ communities can be immune to the highs and lows of traditional housing markets and this is largely due to supply and demand. Also, it isn’t uncommon for buyers to pay cash when making a home purchase at this stage of life, so the current interest rates are less of a factor.
5. What advice would you give to someone considering buying a home in a 55+ community, and how do you help guide the clients through that decision?
My advice, first and foremost, is spend some time in the community. Sign up for the newsletter, go for walks and meet the people living within it, ask what they love about where they live and make connections. Consider your timeline, this process can take longer than expected when looking for the home or community that meets all criteria. Rely on me to educate and guide you through the process to better ensure that when the right home becomes available, you are ready. As with all home purchases, there is an emotional component and it can feel even more significant when making this transition to live in a 55+ community. This is a perfect opportunity to evaluate what is most important for your life in this chapter.
I have found immense joy and gratitude working with clients in the 55+ demographic. I take pride in my role as their agent and will eagerly work until they are happy and settled in their new environment.
Thanks to Shelby for sharing her thoughts on this important piece of the real estate market. Feel free to reach out to her here.
Yes, this is a blog devoted to real estate photography and videography. But sometimes ya gotta skirt around the edges a bit, and I wanted to show off this fun video I finished this month.
And this is decidedly NOT a real estate video unless you wanna buy a bridge! But, since passing the FAA Part 107 drone license in May, I’ve been practicing and learning its capabilities (and mine with it). On a bright spring day, I had my drone and came across the Hannah Covered Bridge. I’d been visiting my mother in Gates and kept my eyes open for opportunities to fly. When I stopped at the bridge, I looked around and decided it was worth it, so I took the drone up a few hundred feet and snapped a dozen or so photos.
There are several covered bridges in the area, many near Scio, so it wasn’t long before I found myself at another bridge with my drone in the air. After about the third bridge, I realized that just taking photos of the bridges was one thing, but what about video? I hadn’t done much aerial video, but this could be a starting point. Over the summer and fall, the idea coalesced into a full-blown concept: make a brief video about the ten or so covered bridges within an hour of Salem.
Grabbing the idea by the horns, I revisited about five bridges to get video shots that I could assemble into a fuller video. I completed the filming in November and started to assemble the footage. Add in a little research, write a script, create some titles and silly but fun maps with what looks like a drunken driver in a small car, and the video was complete.
I’ve had the pleasure of doing several photoshoots with Leigh Tracey-Gaynair of HomeSmart. We also live in the same Highland Neighborhood and see each other regularly at the local neighborhood association’s monthly meetings. I put a series of questions to Leigh recently about her experience in the world of real estate:
1. What initially drew you to working with older, stately homes, and what do you find most rewarding about helping clients buy or sell these unique properties?
You know, I fell in love with vintage homes during my own house-hunting journey in Salem. There’s something magical about stepping into a 1920s Craftsman or a cozy Tudor Cottage and feeling the stories within those walls. What drives me now is matching clients with these architectural treasures and seeing their faces light up when they discover original wood moldings or a perfectly preserved butler’s pantry. It’s about protecting and enhancing pieces of Salem’s history while helping families create their own legacies.
2. In your experience, what are some of the most appealing features of older homes in Salem that tend to attract buyers? Are there specific architectural details or characteristics that resonate with clients?
Salem’s vintage homes, particularly in the Grant-Highland and Gaiety Hill-Bush’s Pasture Park neighborhoods, offer details you simply can’t find in new construction. Our buyers are consistently drawn to the craftsmanship – old-growth timber used in construction, hand-carved balusters, leaded glass windows, and those coveted archways. The 1920s Craftsman bungalows in the Court-Chemeketa Historic District are particularly sought after for their built-in cabinetry and signature front porches. Many also feature original hardwood floors, which were often milled right here in the Willamette Valley.
3. Have you noticed any recent trends in Salem’s real estate market, particularly regarding the demand for older homes? How do you think the market for these properties has evolved?
The market for vintage homes in Salem has seen interesting shifts in recent years. While overall inventory remains tight, we’re seeing strong interest from buyers moving down from the Portland area who are drawn to Salem’s more affordable properties. These buyers often appreciate that they can get a vintage property here for a fraction of what it would cost in Portland’s historic districts. The pandemic actually increased interest in these homes, as people wanted more space and separate home offices – features that many older homes naturally provide. There is always a market for vintage homes from the early 1900’s and Mid-Century Modern to 70’s and 80’s contemporary styles. People are drawn to their unique features and become stewards of these properties. It is truly romantic and rewarding.
Here are a few images from a shoot we did in South Salem off Croisan Creek Road earlier this year:
4. What advice would you give buyers considering purchasing an older home in Salem? Are there any unique considerations they should keep in mind?
For buyers interested in vintage properties, I always emphasize the importance of working with inspectors who specialize in older homes. It’s crucial to understand what you’re getting into – these homes often need specialized maintenance and sometimes updating of electrical or plumbing systems. I recommend budgeting for both immediate and long-term maintenance. Also, familiarize yourself with Salem’s historic district guidelines if you’re buying in one of our historic neighborhoods. While these rules protect the character of our historic areas, they can affect what modifications you can make to the property. Choosing a realtor familiar with the quirks and concerns of a vintage home is paramount in having a good experience and choosing the right property.
5. In your view, what makes Salem’s real estate market distinct from other areas in Oregon? How does the city’s character or community play into the appeal of buying an older home here?
What makes Salem unique is our remarkable preservation of entire historic neighborhoods. Unlike some cities where historic homes stand isolated among newer development, Salem has intact historic districts that maintain their original character. The Bush’s Pasture Park area, for instance, offers a complete snapshot of early 20th century architectural styles. We also have several pockets of stunning Mid-Century Modern homes in west and southeast Salem or south Salem like the highly desirable Candelaria neighborhood. Additionally, we have several designated Heritage Neighborhoods featuring vintage homes with charming character. The proximity to state government offices in these “close-in” neighborhoods means we have a stable employment base, which helps maintain property values. Plus, our location in the heart of the Willamette Valley means homeowners can enjoy both small-town charm and easy access to Portland or the coast.
I tell my clients that owning a vintage home in Salem isn’t just buying a property or being its steward – it’s becoming part of a community that values architectural heritage and character. These homes supply the owner with a lifestyle along with a beautiful place to live. Although some may require more commitment than newer properties, the rewards of owning a piece of Salem’s history are truly special.
The real estate industry is constantly evolving, and 2025 is no exception. Economic shifts, technological advancements, and changing consumer expectations mean that real estate agents must stay on their toes to remain successful. Whether it’s navigating rising interest rates or mastering new tech tools, the ability to adapt is key.
In this post, we’ll explore the biggest challenges agents are likely to face in the next year and provide actionable strategies to tackle them. From managing inventory shortages to building a strong personal brand, here’s what you need to know to stay ahead of the curve.
Challenges Real Estate Agents Face in 2025
1. Rising Interest Rates and Market Uncertainty
– The Challenge: Higher mortgage rates could lead to fewer buyers and longer listing times.
– The Solution: Educate clients on creative financing options, target cash buyers, and hone local market expertise to navigate fluctuations.
2. Inventory Shortages
– The Challenge: Limited homes for sale can create intense buyer competition.
– The Solution: Build relationships with builders, promote off-market listings, and help sellers see the advantages of listing now.
3. Evolving Technology
– The Challenge: Staying up to date with new tools like AI property searches and blockchain transactions.
– The Solution: Adopt tech that enhances client experience, such as virtual tours and CRM systems, and stay informed on industry innovations.
4. Changing Consumer Expectations
– The Challenge: Buyers and sellers demand faster responses and customized services.
– The Solution: Use high-quality marketing materials, maintain consistent communication, and provide neighborhood insights.
5. Increased Competition
– The Challenge: Competing with big platforms, iBuyers, and discount brokerages.
– The Solution: Differentiate through local expertise, strong branding, and niche specialties like luxury or eco-friendly homes.
6. Compliance and Regulatory Changes
– The Challenge: Adapting to new laws about fair housing, disclosures, and compensation.
– The Solution: Stay educated through regular training, inform clients about regulatory changes, and consult industry professionals when needed.
7. Maintaining Work-Life Balance
– The Challenge: Longer hours and pressure to secure deals.
– The Solution: Use time-blocking strategies, delegate non-core tasks, and invest in mobile tools for efficient work on the go.
8. Focus on Sustainability
– The Challenge: Buyers increasingly seek energy-efficient and eco-friendly homes.
– The Solution: Highlight green features in listings, collaborate with energy experts, and stay updated on local sustainability incentives.
Conclusion:
As the real estate market evolves, the agents who thrive are those who embrace change and tackle challenges head-on. By staying informed, adopting the right tools, and focusing on client relationships, you can turn potential roadblocks into opportunities for growth.
2025 may bring its share of uncertainties, but with the right strategies, it’s also full of potential for success. What are you doing to prepare for the challenges ahead? Let us know in the comments!
