Inside the Market: A Conversation with Leigh Tracey-Gaynair
I've had the pleasure of doing several photoshoots with Leigh Tracey-Gaynair of HomeSmart. We also live in the same Highland Neighborhood and see each other regularly at the local neighborhood association's monthly meetings. I put a series of questions to Leigh...
Top Challenges Real Estate Agents Face in 2025—and How to Overcome Them
The real estate industry is constantly evolving, and 2025 is no exception. Economic shifts, technological advancements, and changing consumer expectations mean that real estate agents must stay on their toes to remain successful. Whether it’s navigating rising...
Inside the Market: A Conversation with Agents Mark and Debbie
Introduction: I recently had the chance to reach out to Mark Thomas and Debbie Dailey of Realty One Group, two experienced real estate agents who bring a thoughtful perspective to the current housing market. Though I’ve only had the pleasure of working with them on a...
The Benefits of Virtual Twilight Photography for Real Estate Listings
Virtual twilight photography has become an increasingly popular tool for real estate agents looking to add a touch of magic to their listings. With virtual twilight, a property’s exterior photos are digitally transformed to appear as if taken at dusk, creating a warm,...
The Art of Real Estate Photography: A Step-by-Step Guide for Agents
Real estate photography is more than just taking pictures; it's a meticulous process that transforms a space into an inviting visual story. Here's a deeper dive into the typical workflow of a real estate photographer, including an increasingly important step: the use...
Maximizing Real Estate Listings with Expert Drone Photography: A Guide for Agents
In the dynamic world of real estate, captivating aerial imagery has become a cornerstone for showcasing properties. Integrating drone photography into your marketing strategy as a real estate agent can significantly elevate your listings, offering potential buyers a...
Top 5 Overlooked Questions to Ask Your Real Estate Photographer
Choosing the right real estate photographer is crucial in showcasing properties effectively. Often, real estate agents miss asking some key questions that can greatly impact the quality and effectiveness of the photographs. Here are the top five questions that are...
Capturing the Charm of Salem Green Estates: A Drone’s Eye View
I was recently contacted to shoot a 60-second video for Harmony Communities' Salem Green Estates, a peaceful 55+ community in NE Salem. The team found me through Bark.com and requested drone footage highlighting the beautiful neighborhood. My first visit was in late...
What I’ve Learned from Two Months of Flying a Drone
It's been over two years since I launched Salem Realty Media in the Spring of 2022. It's been a fun ride! As an aside, I run another business, TradeshowGuy Exhibits, but that's another story. But I mention it because it's significant to how I approach running Salem...
House Prep List for Aerial Photography
Shooting a house from the air opens up myriad possibilities to showcase its strengths, from its location in relation to its surroundings to its size and overall layout. However, it also opens up possibilities to showcase its weaknesses, especially if the house is not...
Elevating Your Listings: The Power of Aerial Photography in Real Estate
In today's competitive real estate market, standing out is not just an advantage; it’s a necessity. Aerial photography has soared in popularity, offering a distinct perspective that can significantly elevate your property listings. Here’s how to harness the power of...
Innovative Real Estate Marketing: Capturing Buyers’ Attention in a Digital Age
You can do dozens of things to create a buzz for a new listing: social media, staging (virtual or physical), professional photography and videography, and more. We recently sat down with Molly Edwards of HomeSmart and quizzed her on how she uses a cohort of...
Photography Rights for Real Estate Agents: Navigating Licensing and Ownership
Navigating the Nuances of Licensing vs. Ownership Navigating the world of real estate photography can be a complex yet essential part of a real estate agent's toolkit. Understanding the nuances of photography rights for real estate agents is fundamental,...
Another 7 Social Media Real Estate Video Tips for Engaging Content
How do you stand out in a crowded social media space? By being consistent and by creating engaging and informative content. Here are seven social media real estate video tips that can help you connect with potential buyers and offer them valuable insights: ...